Important Benefits of Press Release Distribution

I don’t know about you, but I’m a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes around, people want to write off press release distribution as old and outdated.
Guess what? They’re wrong. The press release is still alive and well, and even in this age of new media, press releases have adapted to help companies get valuable publicity for spreading their message. Today’s press release still helps companies get media coverage (even on blogs and podcasts now), and they can also provide SEO benefits
The benefits of press release distribution are numerous. Here are 7 of them.

1.     All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Even if you don’t have that “Oprah story”, you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.

2.     Press release distribution is fairly inexpensive. Most companies write their own press releases. The only expense comes with hiring a press release distribution service to get the story in the hands of key media members. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the more affordable option.

3.     You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.

4.     Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the one they call on.

5.     Good press releases can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.

6.     Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press release into an advertisement.

7.     Investors keep up with the news too. Press releases highlighting the successes and advancements made by your company can be powerful tools for attracting investors. Make sure to set up an online news room on your website for investors to browse through.

What are some other benefits you’ve experienced with press release distribution? Share your stories by leaving a comment.

Advantages of Article Submission

Article submission is among the most popular SEO techniques today that can be used to effectively promote your website or your business. In fact, article marketing can be the most reliable way to gain exposure for your business, provided you do it correctly.

If you simply churn out a lot of articles, submit them to all article directories, and expect an overwhelming traffic to your website, you obviously need to learn more about this kind of SEO service. To be successful in article submission, you have to write good articles, choose directories that are relevant to your area of business, and use article marketing in conjunction with other SEO strategies like e-mail marketing.
Right now, lots of people are enjoying the benefits of SEO tactics like article submission. Here are some of those benefits even you can reap too:

* Instant article submission: It is very easy to create an account with an article directory. The whole process takes just a few minutes. To get maximum exposure for your articles, it would be a perfect idea to create multiple accounts with different article directories. Make sure that your articles have powerful, compelling titles, interesting and original content, and a well-written resource box.

* Free article submission: There are no charges involved in submitting articles to directories. This free submission procedure is useful not only for you but also for webmasters who are constantly on the lookout for fresh, original articles for their websites. As long as the quality of your articles meets their expectations, webmasters will be glad to publish your articles on their webpages. When such a cost-effective SEO technique like article marketing is readily available, it obviously makes no sense to choose costlier promotional methods like pay-per-click strategies.

* Bulk article submission: Some article directories now offer an option for bulk submission using which you can submit one article to numerous directories in no time. This option saves a lot of time in addition to sparing you all that effort of submitting the article individually to each directory. This option often comes at a price. However, it is a great way to save on time and effort if you have accounts with several article directories.
* Article submission to promote your website: Once you publish an article on a popular article directory, lots of people will read your article. If these readers find your content interesting and informative, they will obviously love to know more about your business, and thus, will visit your site through the link that you provide in your resource box. So a well-written article posted on a good article directory will soon bring you new customers.

* Exceptional exposure through article submission: Many readers of your articles will be blog owners and webmasters. If your articles are good enough, they will publish these articles on their personal blogs and websites. This creates an amazing promotional exposure since your resource box will remain altered and the readers of these articles will again be directed toward your site. Even if you have posted just one good article, you may soon find that it appears in several websites. This naturally means huge exposure and overwhelming web traffic.

Importance of unique content to SEO New York

The search engine algorithms are continuously being updated in the aim to provide the absolute best results and user experience for the end users of search functions. New York SEO has currently revealed that it appears unique content is actually now more important than ever. This is due to various recent algorithm changes that have targeted websites who tend to directly, or mostly copy other websites content.

As part of a search, the search engines now have the ability to check if your pages content has been taken from anywhere else on the web. In real life this type of plagiarism is taken very seriously and it seems Google has taken a similar approach; handing out heavy hits to those websites which are found to be plagiarising.
Some believe this system was implemented to help fight off automatic websites. These websites would basically search for articles posted on websites, copy the article and post it on their own website. The worst part was these scripts could run all day long, adding hundreds of pages to a website every day. Soon enough the site would have hundreds of indexed pages in Google and rank higher than the actual site who originally posted the content.

The system works by checking the pages that a search would return as part of the algorithm. When a user searches the phrase they want unique and precise content, not 10 pages with exactly the same information or pages with jumbled up mess. When a search engine gets its results, the algorithm will now take the time to compare the content against that of the other websites ranked closely around it. This is essentially like a standard plagiarism check that is carried out in exams or coursework at a higher level of education.

With that said New York SEO has found that Google are “Slapping” sites with duplicate content very hard; hanging out significant penalties by seriously lowering search rankings and even a possible drop in page rank. Any SEO expert would know that going from a spot on the first page to a page somewhere in the fifties is a huge blow and could ruin months of hard work, which is unique content is now so important.

Example: Doteasy.com Search Result on GoogleDoteasy.com Search Result on Google showing Title tag and Meta Description tag What about ALT attributes? ALT tags are "alternative information" source for images on your website. Not all intended audience see the images on your website: people who have chosen to disable images in their browsers, people using text-to-speech browsers, and search engine crawlers. The Google crawler, or Googlebot, does not see your images but rather it looks at the ALT attribute for a text equivalent of the image to determine what it is about. Thus having an ALT attribute is useful especially for Google Images ranking. For more reading: * Use ALT attributes smartly * Optimizing Image Tag Alt Attributes: Good Use and Abuse Did you know… The Doteasy Website Creator supports META tags and the Image Utility in your Doteasy Hosted Blog supports ALT attributes. Even though META tags and ALT attributes do not play a big part in your search engine ranking, it's always better to have proper tags than no tags at all.

This is one of those phrases that get tossed around a lot on the Internet and so many have become so accustomed to hearing it, that they don’t really listen anymore. However, this is probably one of the single most important concepts that you need to adopt in your quest to understand how the Internet and SEO (Search Engine Optimization) works. Content truly is king. Keep that in the forefront of your mind as you develop your marketing and SEO strategies and you will be well served.

To really understand the vital role that content plays, you need to first change the way you think. You need to think as if you were Google. What is Google’s primary goal? (As Google is the largest of the search engines, this article will refer to it extensively, you can, however, substitute “search engine” in general each time that Google is mentioned.) Well, the primary goal is to make money. That one probably caught you off guard because most will say their primary goal is to provide an “enhanced user search experience” or something equally obtuse. But the reality is that they, like any other corporation, are first and foremost trying to make money. They do that by building up a loyal following of users. That user base grows as users begin to trust what Google serves them in the search results and based upon how relevant those results are. There are many, many search engines out there. Rest assured that if Google were serving up poor quality search results, users would migrate away from it towards Yahoo or one of the other search engines in a heartbeat. Sure, the big three are Google, Yahoo and MSN, but there are dozens more to choose from. For Google to continue to grow its popularity and user base, it must continue to deliver better and better high quality and targeted results to those users.

Content, is ultimately what every user is searching for – in some form or another. It may be video, articles, wikis, blogs, or other social media, but it is all content, and the more of it you have, the bigger your slice of the Google pie will be. If you have more content than your competitors for a given search keyword, which site do you think Google is going to send its traffic to if its desire is to give the user the best results and experience possible?

All Content Is Not Created Equal. Sure, there are different types of content, as elaborated on above, but what is more important is to understand that just having “something” is not necessarily good. Google wants to see three particular aspects of content – quality, uniqueness and relevance. Quality is pretty self explanatory – good, well written copy or well produced videos that exude professionalism and authority. Relevance is also pretty straight forward. If the user is searching on “cars” and you’re your site is about “boats”, clearly it is not relevant. Now obviously that example is oversimplified, but you can infer that the more specifically relevant your content is to what the user is searching for, the more success you will have in bringing those users to your site via Google. Uniqueness is a bit more esoteric.

There are many sources on the web for purchasing quality content; most are known as PLR databases. PLR stands for Private Label Rights and it means that it is content for which, once purchased, you have the right to modify and use however you want (there are some restrictions, such as resale rights and others, so make sure to verify the licensing of any PLR content you purchase). Many people trying to build up the content on their site will turn to PLR as a source. It can be very effective, but you need to understand its limitations as well – the principle issue is that of uniqueness. Let’s say you purchase a set of PLR articles on a topic like “debt consolidation” for example. The fact is, if you did your research right and found a very good high quality PLR site, you will likely have very well written content (beware though, not all PLR sites are the same and many have poor quality foreign-written content full of grammatical and factual errors).

So, how do you address the issue of uniqueness? There are two primary methods, and each of them has its associated costs in terms of financial costs and time. Method one is simply to create your own well researched, relevant and unique content or pay someone else to create it. Keep in mind that if you do this yourself, it is not quite as simple as you might think. You need to be very cognizant of SEO tactics and strategies in the creation of your content. Think of it like this. You’re building a football team and you go out and hire the quarterback with the best arm in the field, problem is, he’s blind. Content is the same way. You can have incredibly good quality and even relevant content, but if it is not crafted in a manner which obeys some of the basic laws of SEO your results will be mediocre at best. If you pay someone to create that content for you, you need to ensure that they understand how to apply SEO principles to the content creation process as well. The second approach is to take a quality PLR source and use it as a “baseline” to generate new unique content. Again, this is not as easy as is implied, so you really need to make sure you fully research this approach or hire someone who fully understands the proper ways to repurpose quality PLR and ensure uniqueness while preserving quality, relevance and optimizing for SEO.

There are many rules of content creation, but if you stick to these three basic principles – quality, relevance and uniqueness – your site popularity within the search engines will continue to grow. More users and traffic means more to your bottom line and ultimately that is the goal of any business.

Why Meta & Alt tag is most important in any Websites

If you've ever wanted to rank higher on the search engines, you’ve likely stumbled on many guides on Search Engine Optimization, or SEO.
In general, most of the SEO guides will include a "good SEO" checklist:

• Links
• Content is King
• Sitemaps
• Keywords in your URL
• H1 instead of H2

And you're probably wondering what about META tags.
Background Info
The META tag was a way to insert text into an HTML page that is only visible to search engines crawlers. Four of the seven major crawlers in the mid-1990s supported the META tag. Unfortunately, the tag was widely abused and many of the early crawlers dropped the tag from their ranking equation. Many people also believe that newer search engines never even considered meta keyword tags in their ranking logarithm.
So, is META tags really not worth the trouble or time anymore?
What Google has to say
As Google is the dominant search engine, we want to see what Google has to say about META tags.

Here are some articles found on the official Google Blog:

• Answer more popular picks: meta tags and web search
• Webmaster tips for creating accessible, crawlable sites
• The anatomy of a search result

So, now we know Google does consider the Title and META description tags.
<meta name="description" content="A description of the page">
This tag provides a short description of the page. In some situations the META description is used as a part of the snippet shown in the search results.
For more reading:

• Improve snippets with a meta description makeover
• Meta Descriptions still very important for SEO
• SEO those meta descriptions for more Google Visitors

<title>The title of the page</title>
Although the <Title> tag is not technically a meta tag, it is often used with the description tag. The contents of this tag are generally shown as the title in search results and in the user's browser when visiting the page or viewing bookmarks.

Example:

What about ALT attributes?
ALT tags are "alternative information" source for images on your website. Not all intended audience see the images on your website: people who have chosen to disable images in their browsers, people using text-to-speech browsers, and search engine crawlers. The Google crawler, or Googlebot, does not see your images but rather it looks at the ALT attribute for a text equivalent of the image to determine what it is about. Thus having an ALT attribute is useful especially for Google Images ranking.
For more reading:

• Use ALT attributes smartly
• Optimizing Image Tag Alt Attributes: Good Use and Abuse

Did you know…
The Doteasy Website Creator supports META tags and the Image Utility in your Doteasy Hosted Blog supports ALT attributes.
Even though META tags and ALT attributes do not play a big part in your search engine ranking, it's always better to have proper tags than no tags at all.

Is Sitemap necessary for any website

You may think you know the answer to this question already, but have you really thought about how a sitemaps affect crawls? Most of us will just submit a sitemap out of habit and because they have been popularized over the years as a valuable SEO tool. There are certain automatic sitemap tools you can obtain that can track the progress of sites that utilize blogging software such as WordPress sites. Because these sites are ever changing and expanding you need an additional program that will track these changes and resubmit more accurate sitemaps.

Well you need not be so concerned, sitemaps really do help with website access and every time a website sitemap is submitted it makes bots that much quicker to visit you. Manual crawling versus sitemap crawling has shown that bots armed with sitemaps are more efficient and responsive than those armed with nothing but an index page.

In fact, site “crawlability” has been shown to have little to no affect on search engine bot response times. SE bots have been found to be slow and delayed when crawling sites that have no sitemap and it takes a considerable amount of time for new pages to be indexed. On the other hand, websites with sitemaps can expect a speedy response and indexing within the hour. This seems to be irrelevant of how easy the urls are to find. Even if your website is optimized to be search engine friendly and easily laid out you can expect large delays in crawling. This leads us to believe that the crawls are only delayed because websites with included sitemaps get priority on crawls. Whether this is the case or not it is clear that sitemaps are essential for building an up to date website index online.

It is actually only beneficial for you to not submit your sitemap if you have not yet evaluated how “crawl friendly” your website is. This will therefore alert you to the problems in your website once you have verified your website to Google and you can evaluate these with the Google WebMaster Tools. Once these problems are fixed it is essential to submit your sitemap as per normal to ensure you get the most out of the search engine bots and get the best up to date indexing in search engines.

What is Linkwheel & Advantage of Link wheel in seo

There is a tremendous competition among the businesses to get more and more customers that will eventually result in more revenue. In this global area it has even become more difficult to get loyal customers, in order to grab the attention of valued customers; it has become indispensable to have a business website online. If you have a well designed website online and even then you are unable to attract your target audience then you might be missing a very important aspect that is search engine optimization. If you have a newly designed website then makes it sure to hire the services of a professional search engine optimization company.

Being a business owner you must be aware of the importance of high quality back links as these links act as votes in getting your website ranked in the top search engines. Links plays a vital role in driving the targeted traffic to your website. In order to get high quality links, link wheel is the most popular technique that will create a natural circle on the internet and will drive more traffic to your website.

Link wheel can be created easily, what you have to do is to build twelve micro sites or blogs with and then interconnect these with the targeted website. But make sure that the content of these sites is related to the main website and also use the keywords that are related to the content of main site. In the beginning there was another concept used by search engine optimizers to get effective links known as network of websites, but it failed because of some reasons. Basically in network of websites, various sites were created and all link to the targeted website, which is a not a natural way of getting links.

Search engine optimization company Toronto is providing you best link building services at highly affordable rates and have a team of link wheel building experts. Expert link wheel builders have most up-to-date knowledge of creating an effective link wheel and they did a lot of research in devising best link wheel building strategies. Link wheel strategy is really beneficial for getting high quality links.

One of the biggest advantages of link wheel is that it creates a natural flow of links and is really appreciated by the Google, as all the search engines likes’ fresh and original content. When different articles, blogs, and website that contain the unique and fresh content are linked to your website then traffic to your website is automatically increased.

Another advantage of link wheel is that it brings do-follow links which are permanent one way back links. The most interesting thing is that link wheel automatically submits articles to different RSS feeds that naturally bring quality back links to your website.

I hope after reading this article you will be able to create a link wheel for your own site and can enjoy increase in online traffic to your website. I will be discussing the advantages of link wheel services and how to create an effective link wheel in my further posts.