The search engine algorithms are continuously being updated in the aim to provide the absolute best results and user experience for the end users of search functions. New York SEO has currently revealed that it appears unique content is actually now more important than ever. This is due to various recent algorithm changes that have targeted websites who tend to directly, or mostly copy other websites content.
As part of a search, the search engines now have the ability to check if your pages content has been taken from anywhere else on the web. In real life this type of plagiarism is taken very seriously and it seems Google has taken a similar approach; handing out heavy hits to those websites which are found to be plagiarising.
Some believe this system was implemented to help fight off automatic websites. These websites would basically search for articles posted on websites, copy the article and post it on their own website. The worst part was these scripts could run all day long, adding hundreds of pages to a website every day. Soon enough the site would have hundreds of indexed pages in Google and rank higher than the actual site who originally posted the content.
The system works by checking the pages that a search would return as part of the algorithm. When a user searches the phrase they want unique and precise content, not 10 pages with exactly the same information or pages with jumbled up mess. When a search engine gets its results, the algorithm will now take the time to compare the content against that of the other websites ranked closely around it. This is essentially like a standard plagiarism check that is carried out in exams or coursework at a higher level of education.
With that said New York SEO has found that Google are “Slapping” sites with duplicate content very hard; hanging out significant penalties by seriously lowering search rankings and even a possible drop in page rank. Any SEO expert would know that going from a spot on the first page to a page somewhere in the fifties is a huge blow and could ruin months of hard work, which is unique content is now so important.
As part of a search, the search engines now have the ability to check if your pages content has been taken from anywhere else on the web. In real life this type of plagiarism is taken very seriously and it seems Google has taken a similar approach; handing out heavy hits to those websites which are found to be plagiarising.
Some believe this system was implemented to help fight off automatic websites. These websites would basically search for articles posted on websites, copy the article and post it on their own website. The worst part was these scripts could run all day long, adding hundreds of pages to a website every day. Soon enough the site would have hundreds of indexed pages in Google and rank higher than the actual site who originally posted the content.
The system works by checking the pages that a search would return as part of the algorithm. When a user searches the phrase they want unique and precise content, not 10 pages with exactly the same information or pages with jumbled up mess. When a search engine gets its results, the algorithm will now take the time to compare the content against that of the other websites ranked closely around it. This is essentially like a standard plagiarism check that is carried out in exams or coursework at a higher level of education.
With that said New York SEO has found that Google are “Slapping” sites with duplicate content very hard; hanging out significant penalties by seriously lowering search rankings and even a possible drop in page rank. Any SEO expert would know that going from a spot on the first page to a page somewhere in the fifties is a huge blow and could ruin months of hard work, which is unique content is now so important.
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